More adverts declared offensive to Transgenders: Double Feature
March 14, 2014
“THE advertising watchdog has been called in to investigate Queensland Health’s latest anti-skin cancer commercial amid claims it ridicules transgender women.
One of the complaints to the Advertising Standards Board said the character – who berates young people about their inadequate sun protection – “just adds to the material that the lowest denominator has to use to ridicule trans women”.
In their defence to the ASB, Queensland Health said Sun Mum was developed alongside more traditional sun safety concepts, and tested on a target audience.”