Moschino Barbie!

November 17, 2015

51 Responses to “Moschino Barbie!”

  1. survivorthriver Says:

    Kinda heard “Mosquito Barbie” in there somewhere.

    The sexualized, snap-up skirt wardrobe of this doll for children is disturbing. Snap up skirt for preschool barbie?

    The pedosadist quotient on this ad and campaign is glaring.

    • sellmaeth Says:

      Barbie was always a bit too sexualized … high heels, and the overall exaggeratedly “sexy” figure … not sure what about this particular outfit you think is worse than usual?

      If I had a daughter of Barbie age, I’d buy her the Barbie alternative … what’s it called again … you know, this doll with a realistic waist, etc.

      • wildwomyn Says:

        Lammily is the doll with realistic proportions, I bought one for my granddaughter last Christmas. She liked it a lot, it came with outfits from various countries, plus a card with skin markers, like freckles, tattoos, and the like.

  2. survivorthriver Says:

    Pedosadist barbie, much?

  3. stchauvinism Says:

    Moschino must be hurting for cash. Do you remember the BLO, Barbie Liberation Organization?

  4. Siobhan Says:

    I love it. Not Barbie, which I have always found disturbing, but the willingness on the part of an advertiser to have a boy child in a doll advert.


  5. Things that are good about this ad:

    Boy in advertisement.

    Things that are bad:

    The implication boys who like Barbies must be gay (“fierce” etc.)

    The uber-stereotypical “femininity” of the other two girls, again, as if playing w tiny replicas of humans is definitely, congenitally a “girl thing” in the stereotypical sense of “girl”

    Barbie being her sterotypical glamourpuss self

    By the way did the post author switch or are you just taking a less editorial approach now? The editorial approach is much loved by me and what makes the site unique, no bowing to delusions that being an offensive stereotyped caricature makes someone a lady, which 99% of people are afraid to point out because of the current hyperconservative genderist regime. I imagine dealing with morons with no basic logic on a daily basis gets stressful though but just pointing out, you aren’t a “bully” for stating the unvarnished truth about aggressive bepenised dudes with severe cases of compensatory NPD being male regardless of what gender stereotype boundaries they break.

    • GallusMag Says:

      I often post things without editorializing. I always have. I try to mix things up in tone and content otherwise the site would become stale and boring (to me). I’m glad you enjoy my editorial content, though.🙂

    • shonagh Says:

      Using fashion-world language (‘fierce!’); winking; being ‘fabulous’… while these may be gay-stereotypes, there’s nothing solid there saying that he’s gay. Straight men can be flamboyant! Ever heard of the ‘metrosexual’? Lol.
      (and ajmacdonaldjr, we can *see* he’s a boy. Nascent adult male bone-structure….. we can see it.)
      Thanks Gallus – I think that’s the first Barbie advert I’ve ever *enjoyed*…

  6. silverside Says:

    I am a firm believer in the subversive possibilities of Barbie. Don’t know how this happened, but somehow my sister and I constructed an Amazon utopia out of wooden building blocks, where all our Barbie dolls served as high priestesses. Maybe we got the idea from reading kids books on Greek mythology. But any rate, never underestimate the abiity of kids to come up with creative reuses of things that have nothing to do with how they were designed or marketed.

  7. hearthrising Says:

    So refreshing to see a boy as a BOY portrayed as interested in dolls and fashion. Yeah, Barbie, I know, I know, but maybe a thing like this will put a dent in the strange genderization of toys that has happened over the past 20 years. You know what always bothered me about Barbie as child, even though I played with Barbies, is that she was always on her tiptoes. It looks like she’s still on her toes. That doll needs to relax.

  8. Meg Says:

    I think Barbie will always be toxic to both boys and girls. Barbie reduces femaleness to a decorative object with the fantasy of becoming whatever you want her to be. Barbie doesn’t just pressure girls into thinness, but being perpetually accommodating to what others want her to be. I saw a Barbie doll with a shirt that read “be yourself.” Since when? There is also the problem of eurocentric beauty standards embodied by this doll.

    I agree it’s refreshing to see a boy in a Barbie commercial. On the other hand, I’m not thrilled with the S&M get up and perpetuation of the female role as chameleon and people pleaser.

  9. Milly Says:

    To those who don’t like Barbie, how would you explain to a five year old girl why you don’t like Barbie? I’ve struggled with trying to get my daughter to understand why I don’t like Barbie and refuse to buy Barbie for her. Any ideas?

    Her interpretation of my dislike is that I don’t like Barbie because she’s pretty, so she says things like ” this Barbie isn’t that pretty Mum, do you like her?” And “anyway you can get ugly Barbies – Grace ( next door neighbour ) has a Barbie who’s fat and is a reporter” !!!

    It was much easier saying no to buying guns and ultra violent macho stuff for my boy! Thanks

    • Elle Says:

      I would probably tell a five-year-old that I don’t like Barbies because they all look exactly the same, like mannequins – or as a five-year-old might call them, “dummies” (which is actually a pretty apt description.)

    • GallusMag Says:

      I would show her this:

      https://gendertrender.wordpress.com/2011/04/20/life-size-barbie-scary/

      Then I would show her a site like this: http://www.beautyredefined.net/photoshop-phoniness-hall-of-shame/
      and I would look at the pictures with her one by one as I explained how our sexist culture grooms girls from a young age into believing a myth about women’s bodies: that we are subhuman objects whose sole purpose is to consume unnecessary grooming products and serve men.

      I would also tell her that Barbie is tacky and cheap, and if she still insisted on having a fashion doll I would buy her some insane over the top Gene Marshall doll or a Blythe doll and teach her how to make clothes for them.

    • Janetwo Says:

      Have you try redirecting her attention toward more interesting stuff? I find living beings beat dead things any day of the week. You might not want to go full board pony, but even just a window sill garden or a sea monkey kit could do the trick.

    • kesher Says:

      She might still be a little too young for this, but you might try seeing if she’s interested in a game like Minecraft. If she’s interested in world building, that might get her away from Barbies.

    • charlston Says:

      I have three girls and one boy. They are all adults now. I refused to deal with barbies or guns ever. I seriously told them that they couldn’t have Barbie because she would not play with them as she hated getting dirty or her hair messed up so would have to just sit on a shelf.
      My girls thought that was boring. I find just say no worked for me. They all grew up with no lasting effects from being without and none of them spend time in front of the mirror or have body issues.

      • Milly Says:

        Thanks everyone for the great suggestions. We’re a very sporty, outdoorsy family, so hopefully this is just a phase (I think she’s just trying to find things in common with other girls at school). Great to get encouragement to stay strong here, sometimes I feel my resolve starting to weaken.

        She loves Lego and fast cars and has tells me she wants to be a mechanic and fix things when she grows up! I’m going to get her into Sea Scouts next year with her brother when she’s old enough.

        I had another conversation with her this morning, she told me I was being mean to Barbie and that I was breaking her (Barbie’s) heart! I told her that it’s not that I don’t like Barbie so much but that I feel sorry for her because there’s more to life than being pretty. She went quiet for a while and then came out with, “it’s ok to like Barbie but you don’t like the people who make her”

        For now, I’m going with that.

      • sellmaeth Says:

        If you are looking for alternatives, there’s Lammily: http://lammily.com/

        I liked barbie dolls when I was a kid, not because of their ridiculous body but because it was a doll that looked like an adult. Lammily fits that, and has more realistic proportions.


      • this is a very instructive graphic/article breaking things down re: Barbie vs normal women vs Lammily.

        http://www.ballstatedaily.com/article/2014/03/beauty-in-proportions-barbie-versus-lammily

    • Livvie Says:

      Does she only like Barbies or does she like all sorts of toys? I had Barbies, and Lego and Tonka and Playmobil, lots of action figures and puzzles and board games. If there’s a balance, maybe it’s not terrible if she has a Barbie? You could play with her, too, and perhaps in that way, guide the play? Showing her that Barbie may be–whatever–but she can also be and do all these other things. Ugh. I’m not explaining myself very well.

      For example, I loved films from the time I can remember. Adventure and spy and detective films. So my Barbies were never fashion models or girlfriends or mothers, they were spies and globe-trotting adventurers and sleuths, and I dressed them in Ken clothes when the situation called for it, which, come to think of it, was a lot. I remember my grandma made me a set of ‘archeologist’ clothes for my Darci once. Same kind of doll, different name, although they had a choice of hair color–big deal, right? At least mine ‘looked’ like me in that she was a brunette. Anyhow, my gran made jackets and shirts and jeans, khakis and work boots, all the way down to a fedora hat like Indiana Jones wore. I was in heaven. I think that was one of the best presents I ever got. I loved that doll. Her name was Daniele, but everyone called her Dan or Danny, and she did all the things I wanted to do and be, and none of them had anything to with fashion or boys. She solved crimes and raided tombs long before there was a Lara Croft. I even had a Maltese Falcon type storyline that I played out with her.

      I still love mysteries.🙂

      I’m sure your daughter is imaginative, and if you’re there to guide her in play, I’m sure she’d come up with some neat stories and ideas on her own. It’s not so bad that Barbies exist, I don’t think, because it’s good for children to have a ‘you’ that they can project their hopes and dreams and silly and serious ideas and thoughts onto–it’s just that Barbie herself looks ridiculous. Do they make an adult female doll that isn’t beauty oriented? Just a grown up woman?

      I remember the Sunshine Family when I was a kid–they had a farm and a pottery wheel that sort of worked and they were kind of a hippie family. The dad was really hands on with the baby in the ads for them. Can you imagine that these days? It’d never happen. They didn’t look perfect either, and they definitely weren’t all about the fashion. I loved them too.

      Looking back, I think the seventies weren’t all that bad, considering how crazily gendered toys seem to me these days. Even Lego has fallen to this. They have these nutty princessy Lego now that are nothing like the ones I had as a kid. In the old Christmas Wishbooks, they’d divide the toys into sections–the ‘boy’ section and the ‘girl’ section, I guess, but I always picked from both. One of my favorite ‘toys’ was my Han Solo lasergun from Star Wars! I loved that thing. I think I slept with it. I probably drove everyone around me nuts with it because it made all kinds of great noises.

      Perhaps you could just tell her that you don’t like what Barbie stands for, but that in her world, she can make Barbie anything she wants? I don’t know. I suppose this isn’t much help.

      • GallusMag Says:

        What an awesome Grandma! x

      • Livvie Says:

        Gallus, my gran was my hero. She was the best woman I’ve ever known. She loved me very much and she taught me that no matter what I was or who I wanted to be, she would always love me.

        I miss her terribly, but I’m so grateful I had her. I wish I had more women like her in my life.

        Thank you so much for having created this space for women. It’s a nice place to be.

    • Livvie Says:

      Milly, I love that your daughter is into fast cars and wants to be a mechanic! That’s pretty rad. I had a period where I wanted to be a motorcycle mechanic, I wish I’d had a mom who would have encouraged that.

      It sounds like she’s going to grow up into a great woman. I don’t even think Barbie could put a dent in that. You’re doing a great job as a mom.


  10. This is disturbing to me because I fail to see how it “challenges gender barriers”.

    “A Barbie commercial that features a boy playing with the doll for the first time ever is getting praise for challenging gender barriers.”

    http://www.dailymail.co.uk/news/article-3321493/Adorable-boy-Mohawk-stars-new-commercial-sold-Moschino-Barbie.html

    What is the difference between a boy playing with a sexist replica of a woman (runway model slender, perfectly airbrushed, lots of makeup, high heels, etc) and a girl playing with the same doll? It’s still a sexist image of a woman.

    Look at the photographs of these dolls. Slender girls in makeup wearing short leather skirts. It’s nothing but sexist stereotypes, except now it’s sexist in slinky black leather. To me, the dolls look like soft porn. Doesn’t this have kind of a porny look to it? Seriously, what mother wants her daughter looking like a hooker. The hyper-sexualized look is what disturbs me. This is what I think is really happening. They can throw together this slutty look aimed at young girls, but it’s okay because a boy plays with the doll too. It’s the same old sexist garbage, but with a new twist.

    What kind of message does this really send to young women? To girls, it says this is the way you are supposed to look. To boys, it says this is the way girls are supposed to look.

    http://www.dailymail.co.uk/news/article-3321493/Adorable-boy-Mohawk-stars-new-commercial-sold-Moschino-Barbie.html

    This is what dolls for young women should look like. Construction toys for girls founded by a female engineer. Ditch the Barbie dolls with short leather skirts and heels.

    http://www.goldieblox.com/

    • morag99 Says:

      I’m with you, Skylark. Including a boy in the advertisement challenges next to nothing. And, in what way is this good for girls and women?

      Some people might say this is good because fights the stigma against boys who like fashion dolls. Well, that’s nice … I suppose. But what I see here is that the boy somehow comes out on top, as the most special and memorable character in this commercial, with the girls receding into the background. Similar to the way (gay, or perceived-to-be-gay) men come out on top in the “feminine” worlds of fashion, design and cooking. When women do it — no matter how talented — it’s kind of a bore, because that’s just what women do, right?

      Personally, I have nothing against stylish/beautiful clothes, and as a girl I enjoyed playing with dolls (in fact, I STILL, in my middle age, want a doll’s house, because I find miniature things to be charming and enchanting). But this doll and its ugly wardrobe represent crass consumerism. The doll itself is what — $150 or more? — plus it encourages conspicuous consumption in that trashy-but-expensive style, which is exclusive and a marker of economic class.

      Ugh. Not much to like and lots to hate!

      • GallusMag Says:

        If I had a good income I would ship you a dollhouse IMMEDIATELY. You should totally get one! I hope somehow you do one day. Get a really top notch one! They are so much fun making little things for. Never too old! x

      • morag99 Says:

        Oh, my. That is a sweet and kind thought. And if I had a good income, I would immediately ship something wonderful to you, Gallus! xoxo

    • Livvie Says:

      Oh, I dig those Goldie Blox! I wish we could move away from blondes, but yeah. They’re cool dolls.

      Lottie dolls are pretty cool too, have you seen? Fossil Hunter Lottie would have been way high on my Christmas wishlist if I were a kid. I might get myself one for Christmas just for the hell of it!

      http://www.lottie.com/collections/new-products/products/fossil-hunter-lottie-doll?variant=1216578715.

    • Magdalena Z. Says:

      Right? I kept waiting for Barbie to break out a little line of coke. “Gotta stay fierce for the runway Barbie!” *wink*. All the little boys I knew hated Barbie, stole them from their sisters and cut off the doll’s hair. There’s a whole child psychology paper waiting to be written there, I think. I think Barbie is a plant from the patriarchy to teach girls to hate themselves and boys to hate women, it’s a conspiracy, down with Barbie!

  11. charlston Says:

    I misread the title. I thought it said Machismo Barbie. Almost spilled my cup of tea.
    Did that little boy say, ”it’s for you Moschino Barbie” and then wink at me?

  12. Siobhan Says:

    Yes, Barbie is a sexist caricature. I despise the toy.

    However, we have heard over and over again from grown men who claim that they “knew they were really women” because they coveted their sisters’ Barbies as children.

    So in this commercial, they dare to have a boy child not only in a Barbie commercial, but exclaiming excitedly over the doll and its clothes. In today’s gender happy world, many people would be rushing such a child off to a gender therapist to pathologize his personality, declare him a “girl on the inside,” schedule his sterilization treatments, and start suing the school district for his right to expose himself in the girls’ locker room.

    So I, for one, think it is a good sign that a big toymaker like Mattel would put a boy in such a commercial. Children watch a lot of television, and commercials have an enormous effect on their perception of the world. I don’t doubt that the toy, with all its sexist imagery and ridiculous unattainable body, would be advertised anyway, so it softens the blow somewhat that the message has been deliberately shifted from “girls are happy playing with this sexist toy” to “boys like fashion dolls too.”

  13. MaryMacha Says:

    Fuck Gallus! I can never unsee that.

  14. Livvie Says:

    Oh, gross. Why does the boy have to be coded as gay in order to play with a Barbie? Come on. We’re regressing instead of moving forward, I swear. It’s Ward and June Cleaver all over again and it scares me. And trannies love it! Send them all back to the fifties in a time machine, they’ll be in heaven.

    So much insane emphasis on whether or not you’re a boy or a girl, gay or straight. What about kids who don’t want to think about this shit? What about kids who just want to play with toys and be a kid? No room for that. Identify yourself sexually by the age of five or there’s something wrong with you. This world is so screwed up.

    I feel like we’re forcing (or allowing these companies) to force this onto kids and it’s so wrong. We’re fucking them up and failing them. This is probably TMI and no one should care anyhow, but I lost a life long, well-paying job because I was assigned the Bratz account. Remember the Bratz dolls? They looked like porn stars, basically? I did one or two books and some copy and felt increasingly vile. I told my boss that I felt a little strange about writing copy that talked about how boys are of paramount importance and how looking good and a full closet is the best thing, because it gets you close to the boys and all this other garbage. I pleaded to be taken off this account but they wouldn’t budge and I was getting more and more pissed off.

    At that time, my youngest step-daughter was the exact age that they were marketing these dolls to, and the shit that they wanted me to stress in the copy and the books and all these movie related tie-ins and what not was so grotesque, and all at once something clicked in my head and I couldn’t do it. Believe me when I say it was blatantly sexual. They wanted me to somehow write copy like this for nine year old girls. I was allowed to say that friends and reading and books and boring things like that were okay, but nothing was as important as boys. Clothes were great, but boys were the most important thing. Nothing came before boys. There was even a bit I was asked to point out about how girls who didn’t ‘dress with a passion for fashion’ were, perhaps. girls you shouldn’t be friends with. I’m het and happily married and not all that enlightened as far as feminism goes, but even I could not fucking do this. It was gross and wrong. They wanted me to write copy that was teaching little girls; *grooming* little girls to take a specific place for the sake of men.

    Marketing is a sick world. I love my step-daughters and I put my foot down and walked away from a lot of money, but I couldn’t in good conscience do it any more. Totally useless gesture, because they had someone waiting in the wings to take my place, but I didn’t care any more.

    It’s one of the only times in my life that I felt like I did something important and stood on principle. Fat lot of good it did, but it was something for me. A weird moment where I felt like my eyes had been opened to something and I saw it clearly and I didn’t want to and couldn’t be a part of it.

    Yeah. Fashion dolls suck, but let the boy play with them, if he wants to. It doesn’t make him gay, just like my Tonka trucks didn’t make me a lesbian.

    • Branjor Says:

      Wow, thanks for telling us, Livvie. It is not TMI. It just goes to prove there is a massive adult conspiracy against little girls. Specific instances like that really need to be talked about more and gotten into the open. I’m sorry that happened to you, but you definitely did the right thing

      • Livvie Says:

        There is indeed, and the marketing world is filled to the brim with this. It’s not even really a conspiracy, which is the scary part. It’s business as usual. They have research psychs who do the initial work with kids (or whatever demographic is being sold to), to figure out how to sell it; what buttons they want to push in the brain of the person watching or reading the ad, distill that work into notes, and then those notes are looked at, signed off on, and sent to copy writers.

        I tell my stepkids to watch media very carefully, because there’s a lot they’re being ‘taught’ without even realizing it. It’s a good rule of thumb for all of us. Commercials and advertisements and magazines tell us what corporations want us to be, who we’re expected to be. Just think of Brucie’s Vanity Fair cover. That’s what they want women to be. Sixty year old plastic fuck dolls. What a joke.

        Screw corporations. I’ve begun to make a point to not purchase products that are placed in shows like Transparent or Orange is the New Black.

        I’m not supporting this sterile, lifeless, death agenda that is trans.

  15. Em Says:

    “A Barbie commercial that features a boy playing with the doll for the first time ever is getting praise for challenging gender barriers.”

    Your average eight-year-old boy does not know or care who Moschino is. He does not play with fashion dolls, and thinks that touching one would give him cooties.I suspect the gender barriers being crossed have to do with the boy’s being portrayed as either a young homosexual or an aspiring tranny. “Hip” parents will eat that right up.

    What’s next? A butch eight-year-old girl playing war with GI Joe?

    t disturbs me to see any child playing with these toys.To see a young gender non-conforming boy fawning over a caricature of a woman is especially disgusting.

    • shonagh Says:

      ‘What’s next? A butch eight-year-old girl playing war with GI Joe?’ ——
      Maybe that would be a good thing? Goddess knows we never see butch women *or* girls in adverts…..
      I think this is genuinely challenging ‘gender’ in the sense that *we* use and understand the word gender: i.e. that boys like war and trucks and girls like pink and dolls and woe betide any child who steps out of line. It’s small steps (and yes: Barbie is grotesque in many ways, and War Is Wrong) but…
      Yeah. Let’s all hope for a GI Joe advert with a butch little girl!

    • Livvie Says:

      I had a GI Joe doll. *sheepish*

  16. gaydude50 Says:

    That boy is obviously trans. All femme boys are trans. I hope his parents are on it soon and get him on hormones.

  17. Free from sex pozzies Says:

    I didn’t realize this was a real as until I read the comments.
    Just. Wow.
    If you didn’t have enough reasons to turn off the TV, this ought to do it. I have never been so glad we don’t watch commercials or crappy TV.


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