That Boss Life

January 9, 2017

18 Responses to “That Boss Life”

  1. LC Says:

    Not thrilled with makeup itself, but that is an amusing ad. Personal feelings aside, encouraging both men and women to view makeup as a fun performance art seems like a positive trend.

  2. sarineal Says:

    Ohhh, sparkles.

    Consumerism aside, it’s quite neat how they show them both enjoying the product and that he is doing that and getting dressed up as clearly male.

    Seems like that using things usually designated for women doesn’t turn you into one and doesn’t taint with the dreaded feminine girl cooties. There are a few people around that need to know that.


  3. Makeup is stupid and pointless, but if men want to wear it, that’s fine with me.


  4. A gay man wearing make up isn’t that revolutionary. They do it for countless of years.

    But it’s great that there is a man in such a commercial.

  5. Miriam Ben-Shalom Says:

    Dear GallusMag, Is there anyone out there who is keeping tabs on how many crimes are being committed by trans against women? Wisconsin Gazette printed up an editorial about how sad it is that trans people can’t use the bathrooms their gender says they should. Of course, it was written by a man and showed shots of that trans man Buck whatever and asked, did women want (her) in their bathrooms? What horse shit. Using that wonderful list of rights that women will loose which you printed –last year?–, I’d like to write a reasoned response to that editorial which maintains that crime against women by trans are “rare”–the editorial did not even bother to consider the fakes who can now get in and assault women. I’d like to hit back with actually how many crimes are being committed and how the trans-mafia lies about that.

    If you could point me in the right direction to find stats on crime, I would be eternally in your debt and will give you an attribution. Thank you.

    Miriam Ben-Shalom

    “If I speak, I am condemned; if I am silent, I am damned.” Jean Valjean

    “I prefer liberty with danger than peace with slavery” Jean-Jacques Rousseau

    “One had better die fighting against injustice than to die like a dog or a rat in a trap.” Ida B. Wells

  6. Mar Iguana Says:

    My first thought viewing the ad was that it’s the usual co-option by Madison Avenue mad men mind fuckers of all things popular culture may be focusing on, like the color gold, rubbed in our faces daily/hourly because of our gilded manboy PEeOTUS, a real life colossally yuuuge big league big shot.

    Why didn’t they show the guy modeling how great he looked wearing the mascara? As a user of mascara for decades (just trying to make a living, okay?) there’s no way I’d spend my hard-earned money on a product that looked that crappy with the clumping and the glopping.

    Watching it again today, I got skeeved out with the shower of gold phallic tubes raining down onto the bed (located in a NYC tower), then the models getting all orgasmic rolling around on golden tubes of glop. Ew.

    Skeeved out because our PEeOTUS has, in his press conference today, called US intelligence and the press liars and Nazis for reporting he may be into prostituted women performing golden showers for his viewing pleasure at a St. Petersburg hotel.

    Stay classy, USA USA USA.


  7. This would be cool if makeup wasn’t just another uniform. More people with the same exact face, wowee. Now the guys can move into the Uncanny Valley, too. Wing those eyes, fellas. Rouge those lips, boys. Powder that nose, dude. So original. So creative. So free. Aesthetic = MAXIMUM. Binary = DESTROYED. Women = LIBERATED. Work it! [snaps fingers in Z formation]

  8. Xenobia Says:

    Worth noting that MannyMUA is a hugely famous male up artist on instagram, but more importantly a part of a growing contingent of male make up models / artists who are becoming very famous on social media and showing that men can, and do, wear make up. I guess it depends on how you feel about make up. I mean, if you’re a young guy who’s obsessed w make up and the only males you see wearing it are “transwomen” then there’s only one conclusion to draw from there. As a side note, nice to see a mascara add that actually shows a close up of the eyelashes with no computer graphics or lash extensions.

  9. periwinklepaisley Says:

    It’s obvious that the makeup company is trying to expand its market, or probably more accurately, appealing to a market that was already there with the simple message: we see you!

    I see this as a positive because first, it lets boys know that not every guy has to do and look like what society expects. Makeup is not only for girls. Second, they might be appealing to the trans market but they can’t overtly do that without bringing up the ‘how well do you pass?’ issue. The trans community would not respond well to a campaign based on a pretty model being revealed as not really a girl. At least I don’t think they would considering how goddamn touchy they are.


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