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When GenderTrender was born six years (!) ago, I wasn’t sure if the day would ever come when members of the general public would be informed about the problem for women and girls created by ‘Gender Identity’.

Not because the issue is complex, but because ‘Gender Identity’ is an anti-feminist and homophobic men’s rights construct, and as such is backed by all the institutional power and violence of the male establishment. Merely asking questions or discussing the issue resulted in a deluge of death threats, harassment, and what can only be described as terrorism of the women who did so. And the censorship. Oh lord, the censorship.

Yet we persisted in the hard (and sometimes tedious) work of speaking, teaching, writing, tweeting, posting, commenting, educating, and otherwise consciousness raising.

There was no funding, no backing, no institutional support, no sponsors, no media, no celebrity spokespersons, no advertising campaign. Just us. Just women (and a few men!) working together. Lighting one lamp, then another, and another, and another.

"And she told two friends, and so on" Shampoo advert

“And she told two friends, and so on” Shampoo advert

So I’m amazed and delighted when I see something like this: the fabulous AdLand’s article critiquing the (Oscar-nominated director!) Richard Linklater’s advertising campaign for ACLU Texas, designed by the guys at Austin’s GSD&M ad agency to promote ‘Gender Identity’. In truth, I LAUGHED MY ASS OFF! LOLOLOLOL

It is so damned refreshing.

Refreshing!

Refreshing!

Read AdLand’s informed and lucid smack-down, and snicker at Linklater’s ‘Midnight Movie’ worthy ad campaign “I Pee With LGBT” (Hahaha! LOLOLOL!!!!!!!!!!) here:

https://adland.tv/commercials/aclu-tx-taking-seat-making-stand-2017-60-usa

Enjoy! And keep up the good work! ❤

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